Its A Techie Life
Fashion shows aren't a rarity in Technopark. The IT hub has seen many a dazzling fashion event, wherein the techies set the ramp on fire. While many companies hold fashion shows as part of their annual day celebrations, Tech-a-break, the well-known annual cultural-cum-arts event of Technopark, has had its share of fashion events. The launch of Natana, the cultural club of Technopark, last year, saw a professionally-choreographed fashion show.
Evening to remember
The recent addition to the list is a fashion show by employees of Tata Elxsi. The occasion was the company's Family Day, an annual get-together of employees who come in with their family members. “It was an evening to remember,” says Anjana Rajesh, associate manager - employee connect, of the company. They'd just three to four days to put up the whole thing. “Usually we have award sessions, programmes for kids, and so on.We wanted something different this time. When we chose a fashion show, there were few supporters initially. But we went ahead, and got 20 models – 10 men and 10 women. The 950-odd people who turned up for the event had a great time,” says Anjana.
They roped in city-based designer Renjith R.P. to design the costumes. The designer, who works mostly in Bangalore, is extremely happy with the result. “I had very little time to work with them. But they managed to put up a great show,” says Renjith. The show had two rounds – handlooms, which saw traditional handloom wear being given a new avatar, and ‘macaw', which brought out the myriad hues of the bird on to the costumes.
For Jackson Nelson, co-founder of Travan TrenDz, city-based model management firm, fashion shows of Technopark have been a real treat, as he could judge a few of them. “I had a great time judging the fashion show of Infosys team; it was on inventions that changed the world,” he says. At Infosys, employees come together to participate in different events organised throughout the year. It is the employees and the cultural club of the company that take care of the theme, costumes, models and choreography. “Some of the themes showcased in the recent past were on zodiac sign, inventions, story of Alexander, ‘Palazhi Madhanam' and eco-awareness,” said an employee with Infosys.
In UST Global, fashion shows are an integral part of Foundation Day celebrations, which happens in August or September. It is theme-based every year.
For example, Nova 9, held on the ninth Foundation Day, was designed as a replica of the Solar System with the planets and the Sun. The theme colours of the planets were used and there were nine pairs. For instance, while the Mercury group shone in silver-coloured costumes, Venus was dressed in pink!
“Until 2010, all the activities, including event management, costume design, make up, participant grooming and choreography was handled in-house. Last year, the theme was WoW – World of Winners, which had three rounds – Western, Ethnic and Hip-Hop. We explored new options and took some additional help from fashion designers Roopesh Giri and Agnish Dev from Phoenix Fashion. There were 35 models who work in different shifts. So, the rehearsals were held on weekends. Some of them appeared in more than one round and they got just over a minute to change the costume. It is always fun to get together as a team and do something creative,” says Rajesh Rajamohanan Nair, a member of the Human Resources section with the company. Stylishly creative indeed.