Rajasthan Fashion Week Is Here

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   (2012-05-24 00:00:00)

The Pink City is all set to host its first ever fashion week and the three-day Rajasthan Fashion Week (RJW) extravaganza promises a heady mix of creativity, innovativeness, business and glamour when it kicks off on May 24.

Organisers Raahul Dhyani and Sharad Patel of VCS Events and Entertainment Pvt Ltd feel that the Indian fashion industry needs innovation and that the event will pave new paths.

"The Indian fashion industry needs diversification and innovation to generate greater business opportunities both within the country and globally.

"Several international buyers have shown interest in the Indian market. RFW aims at leveraging from this interest and celebrating fashion in India in a big way and opening newer roads in the business of fashion," the duo said in a joint statement.

The first season of the RFW will have as many as 30 national and international designers participating in it. Some of the names include Vikram Phadnis, Shaahid Amir, Lina Tipnis and Rohit Verma. German designer Julia Bruchwitz, known for her couture collection, will also take part in the event.